Why do we work with pilgrimage? One of our team members shares their journey and mission.
I’m working at the Pilgrimage Center of Turku.
Today, a woman asked me, “What’s your mission here?”
A simple question – and yet one of those that stops you in your tracks: ‘What’s my mission here?’
I paused and said, “It started with a walk…”
Not a heroic, reach-the-summit kind of hike, but a slow-paced, mindful, quiet walk.
Working with pilgrimage was never part of my personal strategy or business plan. I didn’t set out with the goal of developing or promoting pilgrimage paths.
But something changed when I set off on the beautiful trail through the Finnish archipelago.
Along the way, the openness and generosity I encountered from local people challenged the common stereotype of the reserved Finn. I was welcomed – not just as a visitor, or tourist, but someone to share your stories with. I felt invited to engage more meaningfully: with the people, with the culture, and with the purpose behind my journey.
That experience opened my eyes to a simple but powerful truth: pilgrimage is not about consumption – it’s about connection.
It’s about slowing down, listening – to the land, the people, and the stories held in between.
I realized that the pilgrim path through the Finnish archipelago could be more than just a summer activity or a personal spiritual retreat. It could become an invitation:
An invitation to visit the islands more thoughtfully, to walk the path during the quieter seasons, and to give something back. Back to the people, the hosts, the communities whose welcome goes far beyond any business model.
I wanted to give something back, too.
So, the mission to cultivate pilgrimage in the Finnish archipelago as a form of sustainable, reciprocal tourism was born. I envision a form of travel that deepens understanding, supports local communities, and fosters a culture of reflection and sharing.
That’s the long answer to a simple question. Because my work is not “some kind of business”, based on numbers and success. Working with pilgrimage is based on connections, on stories and a certain values. It’s a lifestyle and I am very happy to call it my work, too.
(Author: Leonie Wieduwilt)